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About MagTag

A product from Brazil for the world.

We created an elegant answer to an old problem: where to put your glasses when they're not on your face. The answer fits in the palm of your hand, and holds with a magnetic click.

MagTag Lovers on a blazer pocket and three finishes: silver, gold and graphite

Our story

Made here, for the World.

MagTag® is made in Brazil from fine metal and is present in more than ten countries, with distributors in the United Kingdom, Spain, Portugal, Argentina, Colombia, Paraguay, Uruguay and Bolivia.

Featured on TV Globo's Pequenas Empresas & Grandes Negócios, it is the first Brazilian optical accessory to be a finalist twice for Optical Accessory of the Year at the Love Eyewear Awards in London.

01

Designer-brand manufacturing

Made by Latin America's largest accessories metalworks, supplier to brands such as Victor Hugo, Carmen Steffens and Tory Burch.

02

Fine metal

Long-lasting electrolytic plating for quality, durability and a flawless finish.

03

Brazilian innovation

A highly innovative product, with a patent pending and a registered trademark at INPI, Brazil's patent office.

Our journey

Some milestones along the way.

  1. 2022

    The sensation of Expo Óptica

    A launch that won over retailers from every state in Brazil.

  2. 2023

    The brand goes international

    Present in thousands of stores across Brazil, and the start of international distribution.

  3. 2024

    The Lovers Line is born

    The biggest launch of ExpoÓptica Brasil 2024, created with designer Filipe Diniz.

  4. 2025

    Finalist in London

    First nomination for Optical Accessory of the Year at the Love Eyewear Awards.

  5. 2026

    Finalist again, and more innovation in the optical market

    Back in the final for Optical Accessory of the Year, in London. Launch of the HB MagTag magnetic glasses.