About MagTag
A product from Brazil for the world.
We created an elegant answer to an old problem: where to put your glasses when they're not on your face. The answer fits in the palm of your hand, and holds with a magnetic click.

Our story
Made here, for the World.
MagTag® is made in Brazil from fine metal and is present in more than ten countries, with distributors in the United Kingdom, Spain, Portugal, Argentina, Colombia, Paraguay, Uruguay and Bolivia.
Featured on TV Globo's Pequenas Empresas & Grandes Negócios, it is the first Brazilian optical accessory to be a finalist twice for Optical Accessory of the Year at the Love Eyewear Awards in London.
Designer-brand manufacturing
Made by Latin America's largest accessories metalworks, supplier to brands such as Victor Hugo, Carmen Steffens and Tory Burch.
Fine metal
Long-lasting electrolytic plating for quality, durability and a flawless finish.
Brazilian innovation
A highly innovative product, with a patent pending and a registered trademark at INPI, Brazil's patent office.
Our journey
Some milestones along the way.
2022
The sensation of Expo Óptica
A launch that won over retailers from every state in Brazil.
2023
The brand goes international
Present in thousands of stores across Brazil, and the start of international distribution.
2024
The Lovers Line is born
The biggest launch of ExpoÓptica Brasil 2024, created with designer Filipe Diniz.
2025
Finalist in London
First nomination for Optical Accessory of the Year at the Love Eyewear Awards.
2026
Finalist again, and more innovation in the optical market
Back in the final for Optical Accessory of the Year, in London. Launch of the HB MagTag magnetic glasses.
